About This Guide
Ana's Secret Guide to Florence & Tuscany is an independent travel publication, written and edited by Ana Ka since 2023. Every guide here is based on firsthand visits - restaurants I have eaten in repeatedly, workshops I have stood inside, museums I have queued for in August - and on the questions asked every day by the 100,000 travellers in our Florence community.
We take positions. Some famous sights are not worth your time and we say which. Some trattorias are worth crossing the city for and we say why. Nothing here is written from a press release or a tourism board brief.
Start with the guides to Florence museums, lesser-known Florence, food and wine, or artisan Florence.
Start Exploring Florence
Discover our curated guides to Florence’s museums, restaurants, cafés, and hidden places - all built from years of research and recommendations from our community of travellers.
Ana's Secret Privileges
Book direct with a place we love, and arrive with more of Florence
Privileges is our thank-you to guests who book direct with one of our partners in Florence, Tuscany and Rome. It comes with your stay, at no extra cost:
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Our private Florence maps, over 100 artisans, shops and places to eat. They aren’t for sale anywhere.
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Audio guides to Florence and Tuscany, with the Duomo and the Uffizi explained by famous art historians
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Gifts and special prices at Florence artisans and shops we love
Curated Experiences
Join 100,000+ Travelers in Our Florence Travel Community
Planning a trip and have questions?
Our Facebook community is a friendly place to get answers about your itinerary, share discoveries, and make friends with people who love Florence & Tuscany as much as we do. Come join our little Italian travel family.
Letters from Florence, Tuscany and the Rest of Italy
New guides to read, plus letters about what I've been eating, reading and finding - from artisan workshops to the winemakers behind the bottles.
Meet Ana
Ciao, I’m Ana. I created Ana’s Secret Guide to Florence & Tuscany to share the Florence I fell in love with - not just the famous landmarks, but the artisan workshops, family trattorias, and quiet corners that reveal the city’s true character.
Over the years I’ve spent countless months exploring Florence and meeting the artists, historians, and winemakers who keep its traditions alive. Today I curate a community of more than 100,000 travellers passionate about Italy, sharing discoveries and recommendations every day.
This guide brings together my research, local connections, and community knowledge to help you experience Florence more deeply.
