Last updated: March 2026

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This Privacy Policy explains how Ana's Secret Guide to Italy ("we," "us," or "our") collects, uses and protects your personal information when you visit www.anassecretguide.com ("the Site"). By using this Site, you agree to the collection and use of information in accordance with this policy.

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1. Who We Are

Ana's Secret Guide to Italy is an independent travel media platform dedicated to Florence and Tuscany, operated by AppyGuide Sàrl, a company registered in Switzerland. For any privacy-related enquiries, please contact us at info@appyguide.com.

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2. Information We Collect

Information you provide directly: When you subscribe to our newsletter, submit a contact form, complete an enquiry form or make a booking, we may collect the following personal information: full name, email address, phone number, travel dates to Italy, group size, and number of children in your group.

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Information collected automatically: When you visit the Site, we automatically collect certain information about your device and browsing behaviour through cookies and analytics tools, including your IP address, browser type, pages visited, time spent on pages and referring URLs.

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Payment information: We do not collect or store any payment card details directly. Map purchases made through the Site are processed securely by Wix Payments. Tour bookings are processed via Stripe, through a payment link sent directly to you. Both Wix and Stripe are industry-standard secure payment processors and handle all card data in accordance with PCI DSS standards.

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3. How We Use Your Information

We use your personal information to send you our newsletter and editorial updates, respond to your enquiries, process and coordinate tour bookings, confirm purchases and send booking information, improve the Site and its content, analyse how visitors use the Site, and communicate with potential and existing partners. We will never sell your personal data to third parties.

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4. Cookies and Analytics

This Site uses cookies — small text files stored on your device — to improve your browsing experience and analyse Site traffic. We use Google Analytics to understand how visitors interact with the Site. Google Analytics collects anonymous data about your visit and may store cookies on your device.

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You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on, available at tools.google.com/dlpage/gaoptout. You can control and manage cookies through your browser settings. Please note that disabling cookies may affect the functionality of the Site.

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5. Newsletter and Email Communications

If you subscribe to our newsletter, your email address will be stored and used to send you editorial updates, travel guides and occasional partner offers. You can unsubscribe at any time by clicking the unsubscribe link in any email we send you. We use [your email platform — e.g. Mailchimp / Wix Ascend] to manage our mailing list. Your data is stored securely on their platform in accordance with their privacy policy.

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6. Payment Processing

Map purchases made through the Site are processed by Wix Payments. We do not have access to your payment card details — all card data is handled directly and securely by Wix in accordance with their privacy policy and PCI DSS standards.

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For tour bookings made off the Site, payment is collected via a Stripe payment link sent directly to you by email. We do not store, process or have access to your card details at any point. Stripe handles all payment data in accordance with their privacy policy and PCI DSS standards.

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7. Third-Party Links

Our Site contains links to third-party websites, including partner sites, booking platforms and experience providers. We are not responsible for the privacy practices of these sites and encourage you to review their privacy policies before providing any personal information.

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8. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes outlined in this policy. Newsletter subscribers' data is retained until you unsubscribe. Contact form and booking enquiry data is retained for up to 24 months. Tour booking data may be retained for longer where required for legal or accounting purposes.

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9. Your Rights

Depending on your location, you may have the following rights regarding your personal data: the right to access the data we hold about you, the right to request correction of inaccurate data, the right to request deletion of your data, the right to withdraw consent at any time, and the right to lodge a complaint with your local data protection authority. To exercise any of these rights, please contact us at info@appyguide.com.

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10. GDPR — European Users

If you are located in the European Economic Area, our legal basis for collecting and processing your personal data is your consent (for newsletter subscriptions) and our legitimate interests (for analytics, site improvement and booking coordination). You have the right to withdraw consent at any time.

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11. CCPA — California Users

If you are a California resident, you have the right to know what personal data we collect, request deletion of your data, and opt out of the sale of your personal information. We do not sell personal information. To exercise your rights, contact us at info@appyguide.com.

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12. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated date. We encourage you to review this policy periodically.

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13. Contact

For any questions about this Privacy Policy, please contact us at info@appyguide.com.