Design, cast, and gild your personal Florentine coat of arms using Renaissance methods at a sculptor's studio in Chianti

Florentine heraldry was the Renaissance equivalent of a business card—your crest announced your family’s trade, alliances, and even scandals through hidden symbols.

Now, in this exclusive masterclass, you’ll channel that same mix of artistry and ambition to craft your own coat of arms. Start by selecting from over 50 authentic Renaissance motifs—each with its own hidden meaning. Will you choose the owl of wisdom, the bear of strength, or perhaps something more provocative? Next, sculpt your design in plasteline, just as Medici craftsmen did for the Palazzo Vecchio’s decorations. Then comes the real alchemy: pouring liquid silicone molds and filling them with resin before applying 24k gold leaf with the same squirrel-hair brushes used in Florentine workshops.

By day’s end, you’ll take home a personal emblem worthy of a Tuscan noble—and the secrets behind why these crests were once worth more than their weight in gold. (Hint: It involved equal parts superstition, propaganda, and sheer Florentine flair.)

Practical Details:

• 6-hour workshop (with lunch break, not included in the price)

• Groups of 1-6 for hands-on guidance

• All materials provided, including gold leaf

• Your finished, gilded coat of arms to display

"In a city where your crest could make or break your reputation, only the boldest designs survived. What will yours say about you?"

Pricing (includes all materials):

• 1 Guest: €365

• 2 -6 Guests: €249 each